Rapper, producer and multi-instrumentalist Nix Northwest debuts his Xin’s Disappearance video series with “Preface The City of Xin” visuals. Co-directed alongside Archie Baker, the collaboration takes us on a visual journey for the opening track taken from Nix’s latest project Xin’s Disappearance which was released earlier this year. The video follows an unhinged and erratic Xin – an alter ego portrayed by Nix – descend into darkness through a club basement whilst his former self observes from the shadows.
Speaking on the release Nix said, “I wanted to bring the audience deeper into the world of Xin’s Disappearance with this video. There is so much to uncover within that world and I feel like we’ve only just scratched the surface, visually. Working with Archie, the director, was an absolute pleasure – expect more from the two of us!”
Working with Archie Baker meant only one thing, delve into the storytelling aspects of the album which quickly became a joint mission. Archie had the following to say about the process “What I look for in an artist that I’m working with on a project is taking the time to sit down and resonate on a deeper level. I always ask both myself and the artist: ‘What are we actually trying to achieve’. Once you focus on building and nurturing that relationship, it organically and beautifully transcends into the visuals you’re trying to create.”
The visual arrives ahead of the additional video from the series and of course, Nix’s UK and EU tour which starts later this week.
Watch the visuals below…